German third division club Rot-Weiss Essen has unveiled its new Jako home kit for the 2026-27 season, coinciding with a major sponsorship announcement.
The energy company RWE AG is set to return as the club's main sponsor starting July 1, 2026, signing a three-year deal that brings the iconic RWE logo back to the front of the first team's shirts. RWE AG was previously the main sponsor of the club's youth setup, a role that will now be taken over by thyssenkrupp AG.
The new Rot-Weiss Essen 26-27 home shirt by Jako features a predominantly red design, incorporating a very subtle bespoke street pattern across the front. It is so hardly visible that fans first thought it would be a generic kit.
To accommodate the new main sponsor, the previous primary partner, ifm-Unternehmensgruppe, has voluntarily moved to the left sleeve as a co-main sponsor, maintaining its financial commitment to the club for the next three years.
While the new sponsorship deals have been praised by many fans, some supporters have voiced their desire for the club to eventually change its kit supplier from Jako.
`nOriginal source: Footy Headlines
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